Web Survey Bibliography
The market research (mr) industry should deliver timely and reliable information to their clients based on surveys and marketplace and consumer knowledge. However, surveys are not done where the action is. Tracking location can be done by using the GSM /3G net or, on a phone with GPS. The location can be used to intercept and invite potential respondents to participate in surveys in the marketplace. The m-phones are more user-friendly and the use of other services than text-messaging and calling is growing. In the next years it is very likely that location based services (LBS) will grow significantly. For the market research industry, to meet the needs of their clients, this opportunity should be used and surveys that make use of location data should be offered. They key argument is that then there is not "I cannot remember what happened and why I decided to buy product X and not Y". On the other hand, the market research industry does not want to be accused for surveillance or for getting negative reactions from panel-members and respondents. The area of mobile-phone LBS has shown some recent developments in the implementation of privacy functions into the supporting infrastructure.
Privacy protection in location-aware, context based systems can be reached using privacy-enhancing technology (PET) and privacy-preserving identity management (IDM). Such technology provides basic building blocks and tools. IDM is used for concealing user identities against service providers, and for managing of pseudonyms, identifiers and credentials. PETs are configured for the creation of anonymity upon the creation of a LBS event, and the implementation of technically sound anonymity and pseudonymity in communications.
This article will emphasize the technical implementation of anonymity in LBS survey research. It will discuss an infrastructure that is inspired by research from the EU PRIME (Privacy and Identity Management for
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Web survey bibliography - Marketing/business (336)
- Implementation of a reaction time tool for brand measurement at Swisscom; 2009; Paar, I., Urbahn, J.
- It’s all about customer satisfaction - Advantages and limitations of online surveys in applied...; 2009; Einhorn, M., Klein-Reesink, T., Löffler, M.
- Measuring Network Quality: Strengths and Weaknesses of different Evaluation Methods (SMS, w@p and web...; 2009; Wallisch, A., Schwab, H.
- The new IT environment for the Italian consumer price survey; 2009; Giannini, R., Polidoro, F., Sgamba, A. M., Silipo, M., Spagnuolo, F., Virgillito, A.
- A hybrid online and offline approach to market measurement studies; 2009; Cooke, M., Watkins, N., Moy, C.
- A usability of a new graphical shopping interface through GlobalPark; 2009; Groenen, P. J. F., Kagie, M.
- The reparation of trust after negative feedback – the results of two online experiments among...; 2009; Utz, S.
- Internet research differs from research on internet users: some methodological insights into online...; 2009; Lohmann, M., Schmucker, D. J.
- Doing surveys where it matters - the GPS-age and privacy. How the MR industry can do surveys where the...; 2009; Tjostheim, I., Fritsch, L.
- Evaluating two different mobile survey approaches: personal mobile panel research and ad-hoc mobile...; 2009; Friedrich-Freksa, M., Metzger, G.
- Using mobile research to get to the heart of branding and marketing effectiveness right now; 2009; Day, D.
- Mobile phone surveys in mixed mode environment; 2009; Vehovar, V.
- The advisory panel on online public opinion survey quality - Final report June 4, 2008; 2008
- Online panel management practices that minimize satisficing behavior; 2008; Weber, S.
- An online panel as a platform for multi-disciplinary research; 2008; Scherpenzeel, A.
- Analytic implications of panel data quality; 2008; Harlow, B.
- Pavlov revisited; 2008; De Wulf, K., Friedman, M., Borggreve, B.
- Digital moms; 2008; Wilbur, C. Rimmer, L.
- Getting animated about emotion; 2008; Penn, D.
- Can online panels be truly global?; 2008; Shashkin, A. V.
- Using Internet Pages of Organisations as Data Source for Social Science Research; 2008; Baumgarten, B., Grauel, J.
- The Danish time use and consumption survey 2008/9 - preliminary experiencies from applying a combined...; 2008; Bonke, J.
- Testing the Effects of Multiple Manipulations on Print and Online Survey Response Rates: Lessons Learned...; 2008; Bachman, M., Vaccaro, D.
- ‘For Example’: How Different Example Types in Online Surveys Influence Frequency ; 2008; Berent, M., Krosnick, J. A.
- Computing Metrics for Online Panels; 2008; Callegaro, M., DiSogra, C.
- An Iranian Experience of Internet Surveys; 2008; Khoshgooyanfard, A. R.
- Designing and conducting online interviews to investigate interesting consumer phenomena; 2008; Gruber, T., Szmigin, I., Reppel, A. E., Voss, R.
- Not Mixed-Mode but Switch-Mode; 2008; Höglinger, M., Abraham, M., Arpagaus, J.
- Sample bias, weights and efficiency of weights in a continuous web voluntary survey; 2007; de Pedraza, P., Tijdens, K., de Bustillo, R.
- XSight and the shaping of Marketing Analytics; 2007; Birks, D. F.
- Utopia - a complete research management system; 2007; Brandwood, T.
- The challenge of geocoding large-scale travel surveys; 2007; J.Smith, A. J.
- Multiple imputation: review of theory, implementation and software; 2007; Harel, O., Zhou, X. H.
- ICC/ESOMAR International code on market and social research; 2007
- Global market research 2007; 2007
- Electronic data collection methods; 2007; Singh, M., Burgess, S.
- A new era of Market Research – Real-Time Sampling™ (RTS); 2007; Davis, H.
- Low-Cost, Hosted Online Surveys Open up Opportunities for Businesses to Quickly Gain Insights Into and...; 2007; Ramstetter Wenzel, A.
- ONLINE DATA COLLECTION – SOLUTION OR BAND-AID?; 2007; Crassweller, A., Williams, D., Thompson, I.
- MAGAZINE EFFECTIVENESS NOW DIRECTLY OBSERVABLE; 2007; Green, M.
- A preliminary study of electronic surveys as a means to enhance management accounting research; 2007; Al-Omiri, M.
- Surfable Surveys: Using Web-Based Technology to Reach Newsroom Respondents ; 2007; Adams, T., Cleary, J.
- The Consumer Panel Reinvented; 2007; Fielding, M.
- The anonymous elect. Market research through online access panels; 2006; Postoaca, A.
- Research quality: The next MR industry challenge; 2006; Dedeker, K.
- Online marketing research; 2006; Miller, J.
- Microsoft sues testing material vendors; 2006; Johnston, S. J.
- Greenfield unveils real-time sampling; 2006
- Global market research 2006; 2006
- The 2006 Confirmit Annual MR Software Survey; 2006; Macer, T., Wilson, S.